AI to Make Year-End Promo Visuals More Attractive

Wiki Article

As an online retailer, I can tell you that visuals are what drive year end promotional campaigns. Everyone is competing for consumer attention with huge discount offers and therefore competition is intense. The only way to reach the consumer is through attractive visual representations, the modern consumer wants an attractive, relatable, and stopping visual representation before they can stop scrolling through their feed. However, the issue is that photoshoots with various models for each of our target market segments can suck the life out of the marketing budget that has already been severely limited.

The year end promotion period is the most important time of the year for us in terms of revenue. The various platforms we create visual content for include; Instagram, TikTok, Website banners, Email Marketing, and Marketplaces etc.; however, each of these platforms requires us to format and approach the visual content differently. Additionally, each Customer Segment wants to see themselves represented in our Marketing.

Historically, working with modelling agencies for taking photos has been extremely expensive and time-consuming. Therefore, when we wish to represent a product with multiple models to represent different Ethnicities, Body Shapes, and Styles, the cost for producing an image can exceed tens of millions of rupiah; this amount does not include the costs for editing, studio space, and production team. When creating a Year End catalogue with hundreds of products; therefore, the total cost would be impractical.

Solution: AI Model Swap for Maximum Efficiency

AI model-swapping technology can help fix this issue. With this feature, retailers can take one picture of a product and then swap out the model with different types of models in many variations without having to do a full photo shoot. The end result is an inclusive marketing approach with relatable images at a fraction of the normal expense.

VISBOOM is a great example of an online AI editor that has a very powerful model swap feature for retailers like us. What was previously a weeks-long process at great expense can now be accomplished within days at significantly reduced costs.

Our strategy is very simple, but effective. First off, we will be doing one high-quality photo shoot for each flagship product. Good poses and compositions are critical. This is important since it will affect all subsequent versions so the better the initial image the better the outcome.

Second, we will use the model swap feature on VISBOOM to produce variations of the same image. From one photo of a product, we could potentially have 5-10 different versions; versions with different models targeting different customer segments: for example, local Asian models for local markets, plus-size models for collections that need to be made more size-inclusive, mature models for 40+ segment customers, etc.

Third, customize visuals for each platform. Instagram feeds need cohesive aesthetics, TikTok needs more casual and authentic visuals, while email marketing requires more premium and trustworthy appearances. With available model variations, we can mix and match for every need.

AI model swap isn't just about cost and time efficiency, it's about creating more inclusive and effective marketing. For retailers who want to win year-end promo competition, technology like that offered by VISBOOM is no longer optional, but necessary. Investment in AI visual tools is an investment for long-term competitiveness. It's time for Indonesian retailers to leverage this technology for more powerful and profitable campaigns.