Christmas Outfits Look More Professional with AI Background Swap

Wiki Article

In my experience as a retailer, visual aesthetics and your branding will dictate your ability to sell items. Therefore it is imperative to showcase holiday ranges properly. The type of background you use can ruin even the best products. Customers do not only purchase clothing, but they buy into an imaginary lifestyle of attending glamorous events during the holidays. A photo taken in a poorly lit warehouse cannot provide that fantasy.

Many businesses do not have the financial resources to do this, as the cost of hiring a photographer and creating a professional studio with Christmas-themed backdrops often exceeds tens of thousands of dollars for just one season. Many items that can enhance the photo shoots will have to be rented or purchased. For example, set up could take two to three days before the actual photo shoot begins.

Another obstacle is the selection of locations for photo shoots. Not every retailer has access to venues that can convey that type of Christmas-themed aesthetic. Many photo shoot locations, such as hotel ballrooms and mansions, are simply unrealistic for small and medium-sized businesses because of the cost associated with renting these types of places for photo shoots. 

This means that many retailers end up taking photos in very basic studios with boring white backgrounds. The result is predictable: the product images will be flat and therefore unattractive, failing to elicit emotion associated with purchases. As a result, the reality of beautiful Christmas clothing will appear ordinary rather than stunning due to the substandard quality of photographed images of the products, and the low conversion rates are not because of poor product quality, but because the photographs were not able to capture the quality of the product.

VISBOOM: Game Changer for Retailers

Visboom has completely changed the economic model of product photography by creating an AI-based product photograph editor that has the capability to eliminate the expense of using professional photo studios for photography. The procedure is very simple; take a picture of a product once against a plain background and then take several pictures against many different backgrounds of your choice.

To do the above, simply upload the pictures of your products photographed against plain backgrounds to the Visboom website. Select from Visboom's library photos of holiday-themed backgrounds, including luxurious Christmas trees, beautiful fireplaces, elegant ballrooms, and outdoor winter havens, and Visboom's AI-generated tool will automatically change the background of the product images while keeping the overall light consistency throughout the image and the natural shadows of the products intact.

This capability is extremely powerful because it allows for one product photograph to be utilized in many different environments. For example, if a Christmas sweater is purchased, the image of that Christmas sweater can be used in an intimate family setting and can also be used in an elegant setting portraying young professionals as well as in an outdoor winter environment showcasing an adventurous lifestyle. All three scenarios (family-oriented, young professional, and outdoor adventure) promote the same product without the need for additional photography expenses.

Impact on Retail Business

You can measure ROI right away. The cost of photography is reduced by 80 percent and it takes three hours to shoot instead of three days. With more flexibility, retailers can test different backgrounds without having to re-shoot.

Product catalogs are now cohesive. By selecting backgrounds from a curated library for all Christmas outfit photos, there is an overall aesthetic consistency. Retailers are now presenting themselves as more professional, which enhances the brand identity, as well as allowing customers to connect with the store for its professional presentation.

A/B testing is now possible. Retailers can test the impact of minimalist and maximalist backgrounds on product images and find out which one creates the highest conversion rate within 24 hours, allowing for quick adjustments, without wasting money on new photo shoots. Determining what will work best has finally become accessible to retailers with smaller budgets on a data-driven basis.

Competing with Major Brands

Visboom's technology or system allows small retailers to create visually appealing images that are similar to those created by large department stores. The technology uses artificial intelligence to swap out expensive studio backgrounds with images that many consumers would be unable to tell the difference. Additionally, retailers who use Visboom experience a perception of professionalism increasing. Marketing campaigns (such as Christmas apparel) consist of visual and stylish photography, leading to more emails opened and clicked on.

Retailers who utilize Visboom also see increased customer interaction on social media as they are able to communicate an aspirational lifestyle that is tied to their products.

The Christmas Apparel is not a product but an entire experience/feeling that will be provided to consumers by Visboom without putting retailers out of business while providing an easy way for retailers to create quality visuals that they'll want to share with potential customers.